LISTEN VOL II - CMNTY GRDN
For our second edition of LISTEN, a series where we talk to creatives that inspire us we sit down with Sammi from CMNTY GRDN and hear more about what inspires her, tips for starting a brand, and what she could see herself doing if she wasn't in fashion.
LTTF: Tell us a little bit about your brand, when you started it, the ethos behind it, and what you see for the future?
CMNTY GRDN: CMNTY GRDN started at the end of 2022 with a simple idea: to create pieces that people would feel proud to wear — pieces that balance self-expression with a lighter footprint.
The ethos: people and the planet before profit. Everything made is a quiet rejection of fast fashion’s noise. Instead, it’s about thoughtful creation and building a community built on connection, not consumption.
Looking ahead, I see CMNTY GRDN expanding into more clothing collections to live alongside the swimwear, and hosting more real-world moments: pop-ups, dinners, exhibitions. Being an online brand is incredible for reach, but there’s nothing quite like connecting in person.
LTTF: What’s one tip you would give to someone looking to start a clothing or swimwear brand?
CMNTY GRDN: Start with a point of view — something stronger than wanting to make clothes. There has to be a reason you’re adding something new to the world. Everything stems from that.
LTTF: Where do you find the most inspiration when thinking creatively for the brand?
CMNTY GRDN: It always comes back to people, places, and food. Hanging out with friends, travelling, sitting in a restaurant and noticing the way a dish is plated — those are the moments that recharge me creatively.
LTTF: Outside of your brand, do you bring your design interests into your home? How would you describe your interior style?
CMNTY GRDN: I love interior design. If I wasn’t doing fashion, that’s probably where I’d be. Right now, my home is a slow work-in-progress. I moved into my partner’s place, so it’s been about blending two worlds. One day I hope my space feels like an extension of how I approach design: lived-in but intentional, textured, and a little undone in the best way.
LTTF: Which LISTEN TO THE FLOWERS product is your favourite, and how would you use it?
CMNTY GRDN: The spiral cutlery, easily. I’d save them for dinner parties with friends.
CMNTY GRDN has a new collection coming out soon, check out their site and sign up to be the first to know: https://cmntygrdn.com/